Social Media Advertising
We deliver social marketing that engages and amplifies your audience.
|CHANNEL||GENDER||AGE||TIME PER DAY||INCOME|
|46% male, 54% female||18 to 54 year olds make up 75% of the Facebook population||1.7 hours||Spread|
|YOUTUBE||54% male, 46% female||18 to 34 year olds make up 51% of the YouTube population||11.5 minutes||Lower|
|59% male, 41% female||Largest age segment: 45-54 (36%)||9.8 minutes||Higher|
|68% male, 32% female||Largest age segment: 45-54 (35%)||17.1 minutes||Higher|
|39% male, 61% female||Largest age segment: Under 35 (90%)||21 minutes||Lower|
|3% male, 97% female||Largest age segment: 25-34 (25%)||20 minutes||Higher|
|GOOGLE+||71% male, 29% women||Largest age segment 18-34|
Identify Key Influencers
When it comes to social media marketing, its time to set the ego aside, companies are now dealing with sophisticated buyers who don’t want to be told by the person they’re buying from that what they’re buying is good, they want to be told by someone they trust. By identifying key influencers we can reduce paid marketing spend on social channels, similar to the way organic search marketing reduces reliance on paid search.
Understand Competitors and Set Benchmarks
19% of social media users, use it as their path to purchase, and this can vary significantly from industry to industry so the ability to benchmark for sales conversions is often not relevant in many industries. Setting engagement or follower benchmarks and KPI’s against competitor activity provides a useful reference point for any marketing team.