Great copy tells your customers who you are and what you do, clearly and concisely.
Why is good copy so important?
Many businesses underestimate the benefits of having well-written, informative and interesting copy, however as our communications continue to move further online, copy has never been more important.
Every time you log onto your computer or open a newspaper, you’re faced with a multitude of articles, advertisements and messages all geared at selling you something, whether it be an idea or a product that’s available for purchase. The real challenge today, is having copy that is interesting, relevant and adds value to your customers.
What is good copy?
Good copy is clear, concise and tells a customer the information they want to know quickly. It’s also grammatically correct and carefully edited to ensure there are no spelling mistakes. Research has shown that spelling, grammar and punctuation errors are the major factors that make consumers distrust websites.
Good copy is laid out in a logical manner to make it easy for a reader to navigate through it. It’s topical, interesting and gets straight to the point. It also carefully considers its audience. If you’re trying to sell a product directly to the public, you write your copy in a way that will appeal to a broad range of people and is easily understood. If you know that your target market is professionals in your industry, then you don’t need to worry so much about avoiding technical terms and jargon.
Writing copy that will effectively target your key audiences requires a thorough understanding of who those audiences are. At Artlivemedia, we provide an end-to-end copywriting service to ensure that we understand who you’re writing for and can target them accordingly.
Good copy has a number of benefits including:
conveying your business’ culture to your customers
creating a professional image for your business
making your business stand out from the others
demonstrating to your customers that you know what you’re talking about
inspiring your readers to link to your information
enhancing your search engine optimisation
directing customers to calls to action
increasing your bottom line
Providing your customers with informative, well-written content engages them and motivates them to check back in on what your business is up to. They’re also far more likely to link to the information. How often do you read something online and think ‘I have to share that with my friends?’ Or how often do your friends link to blog posts or interesting articles on their Facebook pages? That could be your content being shared, increasing your organisation’s exposure to new potential customers.
– website copy
– application copy
– social content
– website assets
– Outdoor signage
– Corporate communications
– Annual Reports
How It Works
1) Define your needs
We work in close consultation with you to discover exactly what your organisation needs. Whether it’s tone of voice guidelines right through to a whole website rewrite or new copy for your brochures, we’ve got you covered.
We’ll provide you with a breakdown of our fee for services.
3) Discovery session
To ensure we deliver exactly what you need, we review your business objectives, build a profile of your customers, assess your creative requirements (existing brand guidelines, look at examples of work you like etc.) and work out the finer details of your specifications.
4) No surprises policy.
We provide you with a proposal outlining our understanding of the brief provided. This is so you can see that we understand exactly what you need and we can deliver it.
5) We write the copy to fit into the design.
This means that you won’t be spending money on excess copy that isn’t used. It also means that all of the copy written is tailored to the design of your site or your collateral.
6) Deliver an initial copy and design.
This ensures that you understand how everything fits together. We provide a holistic approach to all of our services, ensuring that throughout the process you’ll be provided with many opportunities to see what the end result will be.
7) Manage your project.
You’ll have a project manager that’s always on call throughout the feedback process who understands your needs and the design speak.
8) Proofing and modifications.
We’ll talk to you about the changes and action the ones that have been agreed upon for your approval.
9) Publishing your content.
Once you’ve approved the copy and design we’ll prepare them for despatch. On time, every time. We manage all the print product and website updates.
At Artlivemedia we are committed to partnering with our clients to ensure that they have full creative control over everything we do. After all, no one knows your business as well as you do. Our services are completely customisable and we keep you informed every step of the way, allowing you to make all the big decisions.