The Artlivemedia Team worked with
GRANT PATTISON, SALES & MARKETING DIRECTOR
How We Worked Together
Artlivemedia uncovered a major insight around incorrect and inefficient keyword bidding which was causing tens of thousands of dollars in ad spend wastage monthly, enabling the CGU team to proactively communicate with third party agencies and internally to senior management.
Artlivemedia built a custom designed, automated, live reporting dashboard for Adobe Analytics as well as using Marin and Google Analytics as other data sources to provide an executive level view of up to the minute digital channel results. Supporting this, a 100 slide in depth trend analysis across all key digital traffic channels including SEO, PPC, Email, Direct and Social, enabled the CGU team to make important investment and resource allocation decisions.